Scaling Apps on Shopify

Scaling Apps on Shopify July 6th The Blueprint for Successful Shopify App Store Ads ↓ Hey there, Oyku here! Welcome back to another issue of Scaling Apps! Shopify App Store Ads are one of the earliest channels you’d like to integrate when advertising to merchants looking for solutions. Whether you’re a newbie advertiser, just starting to learn more about Shopify Ads, or a seasoned one, looking for ways to scale your Shopify ad campaigns, you’ll find tips in this issue. Let’s dive in! How...

Scaling Shopify Apps Newsletter May 20th Could your Shopify app listing be the reason for low install rates? ↓ Hey there, I’m delighted to share the very first issue of the Scaling Shopify Apps newsletter with you. A bit about me: I’m Oyku, and I’ve spent 9 years in the tech industry, building and learning from various ventures, and leading growth for startups. Recently, I’ve been leading growth for a Shopify app, Fabrikatör, diving deep into the Shopify ecosystem and marketing strategies....

Scaling Apps on Shopify Feb 13th From Demos to Demand Gen: Lessons from 7 Years of Shopify App Growth ↓ Hey there, Oyku here! I'm shifting gears a bit with the newsletter; you'll be seeing more interviews like this one. I've been talking with founders and marketers who've been in the trenches, and honestly, these conversations are too good not to share. Expect at least one issue each month going forward. In this issue, you'll find: Interview with Jill at Inventory Planner (her learnings from...

Scaling Apps on Shopify Dec 22nd Shopify’s Sidekick, Shop Minis, Wrapping Up 2025, and a New Shopify App Growth Accelerator ↓ Hey there, Oyku here! It’s been a while since the last issue. That’s why this one is a bit more packed than usual, with both reflections on what’s changing in the Shopify ecosystem and some exciting updates for app founders looking to accelerate growth in 2026. (Foreshadowing my accelerator program ↗) In this issue, you’ll find: Why Sidekick may quietly kill “vitamin”...

Scaling Apps on Shopify Sept 19th The Growth Journey of Dondy: Building Where Shopify Merchants Already Are ↓ Hey there, Oyku here! In this issue, I’m excited to share the story of Dondy , the WhatsApp marketing and chat platform that’s quickly becoming a powerhouse in the Shopify ecosystem. I had the pleasure of sitting down with Tamir Or, who started Dondy with his long-time friend Or Schreiber.What began as a simple observation has grown into one of the strongest apps in its category. The...

Scaling Apps on Shopify July 22nd Why Your Shopify App Gets Lost in the Crowd (And How to Fix It) - Positioning Exercise ↓ Hey there, Oyku here! This issue is dedicated to positioning (as I promised in the last issue of Creating a Marketing Mix). (like 9 months ago, but here I am) The idea came from the need I saw from an X poll, which showed that positioning was one of the top priorities for most Shopify app builders. This doesn’t surprise me at all. There are now more than 18,000 Shopify...

Scaling Apps on Shopify November 7th Beyond the Basics: Crafting A Marketing Mix for Shopify Apps ↓ Hey there, Oyku here! It’s been a while since my last newsletter, and I have a good reason: I got married! 🎉 The last couple of months have been a whirlwind, but I’m excited to be back writing and contributing to the Shopify app ecosystem. From now on, I’ll be sending out these newsletters once a month. Have you noticed that relying on just one channel rarely takes your Shopify app to the next...

Scaling Apps on Shopify August 24th BFCM Game Plan: Insights and Inspiration for Shopify Apps ↓ Hey there, Oyku here! The countdown to Black Friday Cyber Monday (BFCM) has begun. The peak season of e-commerce is just around the corner, and the anticipation is building. Not only the Shopify merchants are gearing up, but the entire Shopify app ecosystem is buzzing with innovative strategies to capture attention and drive sales. In this special issue of Scaling Apps, I’m spotlighting some of the...

Scaling Apps on Shopify August 4th Funding Your Shopify App Through Revenue Sharing ↓ Hey there, Oyku here! Securing the correct kind of finance can have a big impact on your growth trajectory and overall success when developing and growing a Shopify app. Though there are a few well-funded, venture capital-backed solutions on Shopify, the majority of Shopify apps are bootstrapped. Bootstrapping can be beneficial in a lot of ways; it encourages a culture of discipline and helps founders make...

Scaling Apps on Shopify July 22nd From Bootstrap to Exit Journey ↓ Hey there, Oyku here! Welcome back to another issue of Scaling Apps! In this issue, we’re diving into the complexities of exiting a Shopify app business. I had the pleasure of interviewing Erikas Mališauskas, the co-founder of Kaching Appz. Erikas and his co-founder, Donatas Stundys, have been developing Shopify apps since 2021, now with their tight-knit team of 5. This edition is a must-read for anyone considering an exit or...